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A prominent online platform whose marketing potential goes unnoticed is Reddit: a safe place for infinite fandoms and communities to have anonymous di...

With its constant changes, instagram shows us how versatile a tool as powerful as today’s social networks can be; the way it adapts to the deman...

Brands should always prioritize customer satisfaction with their products and/or services. The perceived value is what customers can expect and benefi...

It’s time to take a look at what brands are doing to capture our attention and what lies behind their success—namely, what we can take away from t...

The future is now. Americans now watch more on TV from streaming services than by broadcast or cable TV. For the first time in July 2022, streaming pl...

Google’ metaverse’, and you’ll find different definitions. Wikipedia defines it as “a collective virtual shared space, created...

Halloween is here! A holiday filled with masks, candy, decorations, pumpkins, and creative marketing campaigns that are bright yet spooky! Many brands...

The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those ...

Is it totally true that Cristiano Ronaldo was responsible for a dramatic drop of Coca-Cola’s shares in the stock market as has gone viral in soc...

What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the ne...