The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete… and win.

Social media is used by billions of people every day, so it offers an incredible opportunity for visibility never seen in traditional media and advertising.

Hence the importance of using this tool in a timely and successful way– allowing us to reach people and get our voice and messages out there. One of the best tools that social media offers and your best ally when you want to really make your message seen are hashtags!

Imagine how valuable hashtags are that today, August 23rd, we celebrate International #HashtagDay.

With hashtags you can reach specific demographics, establish your brand identity, encourage engagement, or simply make a statement.

Using relevant and targeted hashtags on your posts is one of the best ways to get discovered by new audiences on social media and this can translate into more engagement, more followers, and more customers for your business.

But in order to be successful with hashtags, you need to be strategic about what hashtags you use and when to use them. Instead of using the most popular Instagram hashtags, it’s better to find and use hashtags that are smaller, more niche, and have an engaged audience that’s relevant to your industry.

The more specific the hashtag, the more targeted it is to your audience. And a targeted audience means a higher probability of engagement. So you should avoid stacking up irrelevant hashtags that could mistake your brand as spam or put you in front of an audience that is uninterested in the topic and this could affect your engagement.

Do not use hashtags just because they are popular if they are irrelevant to your target audience or have nothing to do with the content you are posting. You can not only reach the wrong audience but give the wrong impression.

Hashtags allow the network’s algorithms to know what each user likes the most so that their experience as a user is pleasant and increasingly personalized.

Good use of hashtags will offer visibility to your brand, bringing your message to a wider audience, but also catering to the right audience.