A How-to Guide on Reddit Marketing

A prominent online platform whose marketing potential goes unnoticed is Reddit: a safe place for infinite fandoms and communities to have anonymous discussions. It is very different from mainstream social media applications like Instagram and Tiktok, but, with 430 million active users, it has become a crucial player in the digital marketing landscape. This could provide marketers with a particularly interesting and diverse platform to publish their content on, and we’re here to tell you how to take advantage of this application and use it as a business tool. Let’s get into it!

First, let’s talk about what Reddit is and how it works. Reddit is a site that is– quite literally– for everyone; there are thousands of “subreddits” (threads) for people to join that cover all kinds of topics ranging from finance and technology to your favorite TV shows and artists. What takes place in these subreddits is a series of discussions, content sharing, and “upvoting” and “downvoting.” The very essence of Reddit is sharing your opinion and honoring it; based on whether the majority of Redditors voted in favor or disfavor of a post, you will find that post at either the top or bottom of the page. Reddit is an interactive forum that gives its users a say as to what they see on their feed, unlike other social media platforms, which can aid a marketer trying to share their messages and/or content.

As stated previously, Reddit’s target audience is anyone with a proclivity or love for something– for everyone. Its user base includes people of all ages, genders, and backgrounds, and it has a strong international presence; you can even find subreddits dedicated to different countries. Reddit is for people who wish to share their passions and converse with like-minded individuals, and this could be a great place for advertisements, given that businesses execute them correctly, which is where we come in!

Because Reddit has many diverse communities, businesses can find their niche and target their ads to specific subreddits to ensure that they are being seen by the people who are most likely to engage with them. If you play your cards right, you can achieve your marketing goals by using Reddit’s massive reach and involved user base to your advantage. Understanding the nuances and particularities of subreddits is important for digital marketers when creating effective campaigns and resonating with others. The best practices for Reddit marketing are, in a nutshell: setting clear goals and key performance indicators (KPIs), choosing the correct format for advertising, developing content that engages people, targeting the right audiences (subreddits), and optimizing your campaign consistently.

There are other ways in which you can use Reddit to meet your marketing goals, such as establishing your own online communities. Much like Instagram, you can create a following for your company, but it’s much more interactive and intimate on Reddit. You can assign moderators to monitor online activity and make sure all threads and posts are running smoothly while receiving feedback from users, addressing their questions directly, and having your own categories to assign different posts– never having to conform to a certain pattern or aesthetic to impress, unlike other social platforms. Within the same train of thought, because Reddit allows for there to be a two-way street of communication between your business, customers, and followers, there’s a room for story-telling. For example, you can launch a “Ask Me Anything” (AMA) post to allow for your brand to introduce itself to users and appeal to the authenticity which they seek. Reddit is also a great source of information; you can tap into new trends and hot topics right at your fingertips as you follow along with the discussion threads.

Finally, the icing on the cake is that the platform is budget-friendly for small businesses; posts and comments are free, and paid marketing and advertising features are relatively inexpensive. Reddit can very well be what makes a difference for your company if you take the time to find and understand your community, as well as nurture it. Connect with the audience that’s right for you and full-send into the reach and diversity of this infamous application!