Positioning a new brand

A world cup campaign
to achieve great goals




  • Noel Epelboim, a renowned developer of high-end commercial and residential real estate projects, decided to reorient his company Epelboim Development Group towards developing hospitality projects financed through the EB-5 investor visa program and Equity Investment.


  • The EB-5 program, created by Congress and administered by USCIS, was not as well known as other visas. In addition, it has been involved in controversies, so we needed to reinforce its legitimacy and reliability.



  • We set the goal of increasing the base of followers on Twitter to share more content about Epelboim’s projects and information about the EB-5 visa through that channel.



  • Taking advantage of an event followed by millions of people around the planet, such as the World Cup, we created a campaign with 20 journalists and sports media in Latin America (Epelboim’s Regional target).


  • Updated sports information sponsored by Epelboim was published during the celebration of the 2018 World Cup in Russia, which included a lettered vehicle present in many stadiums.



After one month implementing the strategy:


Social media profiles visits increase


Social Media mentions increase  


Epelboim’s Tweets impressions increase


Website visits increase (From 925 visits to 16,429)