20 Jul Want to decide what appears about you on Google? No problem!
Embarrassing photos, private personal data, incorrect information, history that may affect you when applying for a job or generate family, professional, or reputation problems...
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13 Jun The Metaverse for Marketers
Google' metaverse', and you'll find different definitions. Wikipedia defines it as "a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the Internet". According to that...
03 May Podcast: The tool your brand needs in 2022
Since their first debut in the early 2000s, podcasts have had enthusiasts and skeptics. Beyond entertainment— Can they be part of a brand's c with its audience? That is the question many marketers are trying to answer. Unbound Creativity Podcasting offers a new take on radio, a...
11 Apr How are Agencies and Brands Responding and Lending Support to the Ukraine War
With social media at the tip of our fingers, the world is more connected than ever. Russia invaded Ukraine on February 24th and since then social media has united the world. Each news reported, post or tweet, brings together supporters, agencies and brands to help Ukraine...
07 Mar Campaigns That Have United Women Across the Globe
Created by the United Nations in 1975, International Women’s Day honors the social, economic, cultural, and political achievements of women across the globe. On this day, we want to take a step back and commemorate all the great things women do every day. From a professional...
09 Feb Super Bowl: The Toughest Game
While quarterbacks try to score the touchdowns on the field to move them closer to sporting glory, there is another equally fierce competition, that results in winners and losers every year: the Super Bowl advertising battle. It is not merely one of the most-watched events of...
28 Jan CAPTURING & RETAINING GEN-Z’S BUYING POWER
Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their careers. They're very different from Millennials, and their rapid entrance into the workforce increases the complexity of managing and working across generations. Growing up...
30 Nov Nostalgia Marketing: The Art of Selling by Connecting with Concepts from the Past
Transporting us to a more straightforward and undoubtedly happier past has become, especially after the pandemic, one of the most effective tools to connect brands and consumers with a strong emotional component. In one of the eternal battles between major brands of clothing and sports accessories,...
15 Nov How to Market Health & Wellness Products
When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest issue of Vogue, a trip they read about on CondeNast Traveler, or a delicious looking cacio e pepe on an influencer...
05 Oct What would the world be like without social media?
If your business got hurt during the Facebook outage, you have something to think about Less than 20 years ago, we had a world without social media. Today, it is hard for us to contemplate that. After almost eight hours with the giant Facebook and its...
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