Since their first debut in the early 2000s, podcasts have had enthusiasts and skeptics. Beyond entertainment— Can they be part of a brand's c with its audience? That is the question many marketers are trying to answer. Unbound Creativity Podcasting offers a new take on radio, a...
With social media at the tip of our fingers, the world is more connected than ever. Russia invaded Ukraine on February 24th and since then social media has united the world. Each news reported, post or tweet, brings together supporters, agencies and brands to help Ukraine...
Created by the United Nations in 1975, International Women’s Day honors the social, economic, cultural, and political achievements of women across the globe. On this day, we want to take a step back and commemorate all the great things women do every day. From a professional...
Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their careers. They're very different from Millennials, and their rapid entrance into the workforce increases the complexity of managing and working across generations. Growing up...
Transporting us to a more straightforward and undoubtedly happier past has become, especially after the pandemic, one of the most effective tools to connect brands and consumers with a strong emotional component. In one of the eternal battles between major brands of clothing and sports accessories,...
When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest issue of Vogue, a trip they read about on CondeNast Traveler, or a delicious looking cacio e pepe on an influencer...
If your business got hurt during the Facebook outage, you have something to think about Less than 20 years ago, we had a world without social media. Today, it is hard for us to contemplate that. After almost eight hours with the giant Facebook and its...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete...
For a couple of years, we’ve been hearing that Instagram was going to eliminate the “likes” count on posts under the premise of giving greater relevance to other metrics that actually support the generation of quality content on the platform. Basically, it is to reward featured...
We already know what a hashtag is and what it is used for (if you don't, where have you been for the last 10 years?). Although popular, they are not always used wisely. With the ghost of algorithms always haunting us, placing a hashtag is...