Since their first debut in the early 2000s, podcasts have had enthusiasts and skeptics. Beyond entertainment— Can they be part of a brand's c with its audience? That is the question many marketers are trying to answer. Unbound Creativity Podcasting offers a new take on radio, a...
With social media at the tip of our fingers, the world is more connected than ever. Russia invaded Ukraine on February 24th and since then social media has united the world. Each news reported, post or tweet, brings together supporters, agencies and brands to help Ukraine...
Created by the United Nations in 1975, International Women’s Day honors the social, economic, cultural, and political achievements of women across the globe. On this day, we want to take a step back and commemorate all the great things women do every day. From a professional...
While quarterbacks try to score the touchdowns on the field to move them closer to sporting glory, there is another equally fierce competition, that results in winners and losers every year: the Super Bowl advertising battle. It is not merely one of the most-watched events of...
Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their careers. They're very different from Millennials, and their rapid entrance into the workforce increases the complexity of managing and working across generations. Growing up...
Transporting us to a more straightforward and undoubtedly happier past has become, especially after the pandemic, one of the most effective tools to connect brands and consumers with a strong emotional component. In one of the eternal battles between major brands of clothing and sports accessories,...
When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest issue of Vogue, a trip they read about on CondeNast Traveler, or a delicious looking cacio e pepe on an influencer...
Halloween is here! A holiday filled with masks, candy, decorations, pumpkins, and creative marketing campaigns that are bright yet spooky! Many brands take advantage of this holiday to boost their sales! We have been struggling with the economic impacts of the pandemic for the past two years, but as...
When marketing a product worldwide, you need to understand the difference between countries, cultures, and languages. Many think that when marketing within the United States, you are selling to the same demographic—but that’s not the case. Linguistic and cultural differences are often ignored, which is...
Your brand offers a fantastic product, but the sales are not that fantastic. Are you assertively communicating to your final consumers? Consumers nowadays are more educated and like to compare and learn more about the products they will bring to their homes. Therefore, being able to...