Is it totally true that Cristiano Ronaldo was responsible for a dramatic drop of Coca-Cola's shares in the stock market as has gone viral in social media and news media in the last hours? Let's analyze the facts. The Portugal captain went to the press conference...
What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the needs, interests, and preferences of their consumers. In a nutshell: Understanding your target audience is the key to success. By developing a dynamic Omnichannel...