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Valentine’s Day is more than just a celebration of love; it’s an opportunity for brands to forge meaningful connections with customers and...
The U.S. Hispanic Consumer is no longer only “nice to have” Did you know about the marketing impact on the Hispanic community in the United Sta...
Podcasting market analysis reveals a growth of 27.8% by 2032. North America dominates the global podcasting market, with 40.6% SOM. The region ha...
We proudly announce that we have been certified by the Florida State Minority Supplier Development Council (FSMSDC). This certification is a testament...
Guess what’s cool in the 2023 social media game? Keeping it real! People are so done with those overly polished and staged posts. They’re ...
In this article, we want to show the enchanting realm of world-renowned brands, where innovation, creativity, and passion converge to create an extrao...
A prominent online platform whose marketing potential goes unnoticed is Reddit: a safe place for infinite fandoms and communities to have anonymous di...
Time seems to move faster on the internet and in technology than what our clocks show (even Smartwatches). A new generation of the internet will be bo...
In a world of continuous change, new trends, high-demanding innovation, content creators have jumped on the scene with success and effectiveness. What...
In today’s fast-paced digital marketing world, staying ahead is crucial for brands to captivate their audiences. One trend that has grabbed the ...
With April Fools’ just around the corner, businesses have more than just funny pranks on their mind. The big question they face is: how can I make t...
With its constant changes, instagram shows us how versatile a tool as powerful as today’s social networks can be; the way it adapts to the deman...
Every year brands wait for the NFL season to put every dollar into marketing—and we all know that’s because the Superbowl and its famous halftime ...
Brands should always prioritize customer satisfaction with their products and/or services. The perceived value is what customers can expect and benefi...
It’s time to take a look at what brands are doing to capture our attention and what lies behind their success—namely, what we can take away from t...
Black Friday is almost here! That means big sales and the start of the holiday shopping season. Don’t forget to mark your calendars – this year’...
The future is now. Americans now watch more on TV from streaming services than by broadcast or cable TV. For the first time in July 2022, streaming pl...
Elon Musk has a new plan for Twitter Inc. after giving up a legal battle and agreeing to pay $44 billion for the company. The billionaire promises to ...
Amidst a wave of struggles to expand civil rights for diverse minorities, -with the LGBTI+ community at the forefront of the movement-, companies, bra...
Embarrassing photos, private personal data, incorrect information, history that may affect you when applying for a job or generate family, professiona...
Google’ metaverse’, and you’ll find different definitions. Wikipedia defines it as “a collective virtual shared space, created...
Since their first debut in the early 2000s, podcasts have had enthusiasts and skeptics. Beyond entertainment— Can they be part of a brand’s c ...
With social media at the tip of our fingers, the world is more connected than ever. Russia invaded Ukraine on February 24th and since then social...
Created by the United Nations in 1975, International Women’s Day honors the social, economic, cultural, and political achievements of women across t...
Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their career...
Transporting us to a more straightforward and undoubtedly happier past has become, especially after the pandemic, one of the most effective tools to c...
When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest ...
Halloween is here! A holiday filled with masks, candy, decorations, pumpkins, and creative marketing campaigns that are bright yet spooky! Many brands...
When marketing a product worldwide, you need to understand the difference between countries, cultures, and languages. Many think that when marketing w...
If your business got hurt during the Facebook outage, you have something to think about Less than 20 years ago, we had a world without social media. T...
Your brand offers a fantastic product, but the sales are not that fantastic. Are you assertively communicating to your final consumers? Consumers nowa...
A platform for entertainment has evolved into a channel for connecting with millions of consumers. Is your brand ready to be part of a billionaire ind...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those ...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those ...
Is it wrong to give users the power to decide what personal data to share with apps? We say no way! Should you review what cookies you allow whe...