01 Jun Want to be omnichannel? Do it right!
What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the needs, interests, and preferences of their consumers. In a nutshell: Understanding your target audience is the key to success. By developing a dynamic Omnichannel Journey, you can enhance the user’s experience to satisfy their needs and, ultimately, guide them to make their shopping decisions. But first, you must know your buyer’s persona well. Do you?
As shopping habits continue to evolve, new e-commerce strategies are constantly emerging. Improving the shopping experience by integrating the online and offline worlds has become a global trend. Online stores are creating shopping events, releasing incentives and new product lines for every season. Are you using your digital channels to obtain data about your customer’s interests and needs?
According to an analysis done by Google, during 2020 there was a deep increase in the number of people “willing to buy groceries, clothing, and even cars online. In the first six months of 2020, for example, nearly 10% of cars were sold online, compared with just 1% of cars sold online during all of 2018”. Throughout this particular year, you most certainly shopped at Amazon more than ever or tried “curbside pick-up” for groceries (something that maybe you wouldn’t have done before Covid-19).
In the post-pandemic scenario, many of these practical options will remain.
In short, what consumers want are solutions to satisfy their needs efficiently and quickly. That could mean mainly shopping online, researching before going to the store to compare prices, checking reviews, or verifying current stock (remember the hand sanitizer and masks shortage crisis?).
Your business shopping experience should be integrated, speedy, and helpful. If this is what you want, call or email us so that together we can create an effective omnichannel strategy that will lead your brand to success.