Born after 1998, Gen Z are those entering high school, completing their undergraduate degree in college, and young professionals starting their careers. They're very different from Millennials, and their rapid entrance into the workforce increases the complexity of managing and working across generations. Growing up...
Transporting us to a more straightforward and undoubtedly happier past has become, especially after the pandemic, one of the most effective tools to connect brands and consumers with a strong emotional component. In one of the eternal battles between major brands of clothing and sports accessories,...
When marketing a product, you usually engage with a consumer and persuade them to “want” that something. It could be a stylish look on the latest issue of Vogue, a trip they read about on CondeNast Traveler, or a delicious looking cacio e pepe on an influencer...
Halloween is here! A holiday filled with masks, candy, decorations, pumpkins, and creative marketing campaigns that are bright yet spooky! Many brands take advantage of this holiday to boost their sales! We have been struggling with the economic impacts of the pandemic for the past two years, but as...
When marketing a product worldwide, you need to understand the difference between countries, cultures, and languages. Many think that when marketing within the United States, you are selling to the same demographic—but that’s not the case. Linguistic and cultural differences are often ignored, which is...