With April Fools’ just around the corner, businesses have more than just funny pranks on their mind. The big question they face is: how can I make this holiday fit into our marketing campaigns? Humor is a powerful tool and can go a long way...
With its constant changes, instagram shows us how versatile a tool as powerful as today's social networks can be; the way it adapts to the demands keeps its users attentive daily. Part of the most recent changes include: Instagram's algorithm for Reels: it's the most important update...
Every year brands wait for the NFL season to put every dollar into marketing—and we all know that’s because the Superbowl and its famous halftime show is viewed by millions of people year after year. After the success of last year’s halftime show—with more than 100...
Brands should always prioritize customer satisfaction with their products and/or services. The perceived value is what customers can expect and benefit from a brand versus what they pay for the brand’s favor. For a customer, the satisfaction they feel when being provided with what they need...
It’s time to take a look at what brands are doing to capture our attention and what lies behind their success—namely, what we can take away from them. Creativity is at the heart of the most successful marketing strategies, and the LEGO brand’s newest business venture...
Black Friday is almost here! That means big sales and the start of the holiday shopping season. Don’t forget to mark your calendars – this year’s date is November 25, 2022. The Covid-19 pandemic changed Black Friday shopping habits. More customers are buying online, reducing the...
The future is now. Americans now watch more on TV from streaming services than by broadcast or cable TV. For the first time in July 2022, streaming platforms, led by Netflix, surpassed cable networks to claim the largest share of the U.S. TV viewing for...
Elon Musk has a new plan for Twitter Inc. after giving up a legal battle and agreeing to pay $44 billion for the company. The billionaire promises to reinvigorate the company and expand the number of users by cracking down on spam bots and reducing the...
Amidst a wave of struggles to expand civil rights for diverse minorities, -with the LGBTI+ community at the forefront of the movement-, companies, brands, and marketers are challenged to make the best decisions to connect with their audiences. There are many benefits to inclusive marketing, but...
Embarrassing photos, private personal data, incorrect information, history that may affect you when applying for a job or generate family, professional, or reputation problems...