20 Aug THE ART OF #HASHTAGS
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete...
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27 Jul The challenge brands are faced with in Tokyo 2021: Winning vs. Competing
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete...
08 Jul More policies will come to protect user privacy, be ready!
Is it wrong to give users the power to decide what personal data to share with apps? We say no way! Should you review what cookies you allow when visiting a website? We say of course, it’s your right! The latest Apple software update will now ask...
07 Jul Likes on Instagram: To Hide or not to hide them… that is the question, for brands
For a couple of years, we’ve been hearing that Instagram was going to eliminate the “likes” count on posts under the premise of giving greater relevance to other metrics that actually support the generation of quality content on the platform. Basically, it is to reward featured...
17 Jun Costly Snub?
Is it totally true that Cristiano Ronaldo was responsible for a dramatic drop of Coca-Cola's shares in the stock market as has gone viral in social media and news media in the last hours? Let's analyze the facts. The Portugal captain went to the press conference...
01 Jun Want to be omnichannel? Do it right!
What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the needs, interests, and preferences of their consumers. In a nutshell: Understanding your target audience is the key to success. By developing a dynamic Omnichannel...
26 May Gen- Z is Bringing a New and Fresh Perspective to the Marketing World
Millennials have truly redefined the way we shop, live, and interact. How we conduct business relies heavily on the audience we are targeting and today, not only Millennials are paving the way—Gen Z’s are taking over and are said to be ‘a catalyst to change.’ This...
17 May Brands after COVID-19: a move forward to a more human connection
It’s difficult for people to remember the exact moment the Covid-19 pandemic struck their lives. A sensationalist headline about a market in China eventually expanded into a strange disease. Millions of people infected and deceased, images of crowded hospitals, and strict confinement that practically put...
29 Apr A MUST IF YOU WANT TO CONNECT: Identify your Brand’s Archetype
A brand's meaning—how it resonates in the consumer's heart and mind—is a company's most valuable competitive asset. And today, brands are not merely functional, but they are meaning and value. They don’t rely simply on the quality, performance, or visibility they attain. Instead, they depend...
20 Apr Tree hugging brands? The Wellness Marketing trend is here to stay!
Is your brand ready? Do you have a smartwatch to track your steps and sleeping patterns? Do you use apps to meditate or watch your diet? Are you following a fitness influencer or wellness guru? Do you check the source, ingredients, or material of products before...