Your brand offers a fantastic product, but the sales are not that fantastic. Are you assertively communicating to your final consumers? Consumers nowadays are more educated and like to compare and learn more about the products they will bring to their homes. Therefore, being able to...
A platform for entertainment has evolved into a channel for connecting with millions of consumers. Is your brand ready to be part of a billionaire industry? During these past months, the gaming industry has gained attention because of its significant rise in users, earnings and its...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete...
The Olympic spirit of sponsoring brands is tested after the COVID-19 crisis delayed the competition, presenting challenging situations for those still seeking to compete...
Is it wrong to give users the power to decide what personal data to share with apps? We say no way! Should you review what cookies you allow when visiting a website? We say of course, it’s your right! The latest Apple software update will now ask...
For a couple of years, we’ve been hearing that Instagram was going to eliminate the “likes” count on posts under the premise of giving greater relevance to other metrics that actually support the generation of quality content on the platform. Basically, it is to reward featured...
Is it totally true that Cristiano Ronaldo was responsible for a dramatic drop of Coca-Cola's shares in the stock market as has gone viral in social media and news media in the last hours? Let's analyze the facts. The Portugal captain went to the press conference...
What makes companies succeed or fail across multiple channels? Companies thrive through digital means when they possess sufficient insight into the needs, interests, and preferences of their consumers. In a nutshell: Understanding your target audience is the key to success. By developing a dynamic Omnichannel...
Millennials have truly redefined the way we shop, live, and interact. How we conduct business relies heavily on the audience we are targeting and today, not only Millennials are paving the way—Gen Z’s are taking over and are said to be ‘a catalyst to change.’ This...
It’s difficult for people to remember the exact moment the Covid-19 pandemic struck their lives. A sensationalist headline about a market in China eventually expanded into a strange disease. Millions of people infected and deceased, images of crowded hospitals, and strict confinement that practically put...